Life Event Marketing

Life-events are moments when risks may change or even when new opportunities emerge to address these risks such as new regulatory rules or even deregulation of markets. NGI believes that the next generation of insurance marketing must rely more completely on these life-event triggers that change the nature of the risk for a consumer.

The vital part of this next generation of marketing is to combine contextual information with personally relevant information to offer the "right-fit" approach for consumers. This approach requires the multi-carrier flexibility that a national agent can provide while also sophisticated technology systems to deliver the right fit solution.

We invite you to discuss your interest in life-event marketing approaches including, but not limited to the following areas of interest.

  • Deregulations of markets
  • Travel
  • High School Graduation
  • College
  • College Graduation
  • First time head-of household
  • Marriage
  • Family