Collegiate Marketing

Currently there are approximately 19 million college students, most of whom are a part of Generation Y. This influential demographic of 71 million individuals represents 25% of the U.S. population and is the largest generation next to the baby boom. We believe that how this generation manages risk and how the most educated part of this generation choose to fulfill their specific insurance needs is likely to fundamentally change the nation’s insurance market.

The college population (18-24) is growing and in 2012 will be the largest in U.S. history.

At NGI, we view Collegiate Marketing as even larger than current students. The post-secondary education market is a valuable market that includes not only current college students but also over 40 million existing graduates. The market includes more than 30 million current or future college parents. Our aim, therefore, is to build enduring solutions such as GradGuard and The Student Protection Plan™ which aims to serve the insurance needs of the entire current and future collegiate marketplace.

To serve the diverse needs of the collegiate market, NGI collaborates with schools directly and also with national financial institutions, product providers and affinity groups to serve the market. We are pleased with our successful partnerships with schools and with organizations such as College Parents of America, the National Society of Collegiate Scholars and Mortar Board among others.

Collegiate Marketing Partnerships