Capabilities

Next Generation Insurance Group serves the unique needs of a new generation of insurance consumers and the companies who market to them by building enduring marketing strategies to access specialty segments, life stages and affinity markets.

We are committed to creating innovative products and services that uniquely define the next generation of insurance programs. We enable consumers to easily apply and obtain insurance and financial services that improve their lives by providing greater security and peace of mind.

NGI applies its unique capabilities to benefit consumers, marketing partners and insurance carriers thru the following sales and marketing capabilities:

Affinity & Partnership Marketing

We have extensive experience building strategic partnerships with leading affinity groups including professional associations, employers, alumni groups, lifestyle/enthusiast markets, financial institutions and Internet partners.

Our depth of expertise related to the design, execution and maturing of affinity marketing programs is unparalleled. We help clients who want to create greater value by building proprietary access to affinity markets and superior customers-thereby increasing the life-time value of targeted consumer segments.

Affinity marketing is a proven method of distributing products and services to consumers. The best affinity programs are designed to connect with customers' passions, interests and needs.

Next Generation Group is not only an expert source on affinity and partnership marketing, we're passionate about getting it right. We know how to cultivate long-term strategic relationships and make affinity marketing a key part of our client's marketing strategy. We have extensive experience building strategic partnerships with leading affinity groups including professional associations, employers, alumni groups, lifestyle/enthusiast markets, financial institutions and Internet partners.

Collegiate Marketing

We understand the ecosystem where college students, new graduates and alumni interact.

Over the next 10 years, nearly 30 million individuals will graduate from college, not including professional graduate schools. There are currently 17 million students attending undergraduate institutions in the U.S., a number that is expected to grow to nearly 19 million by 2011, according to the National Center for Education Statistics. The income potential of college-educated young adults is 75% higher than that of peers with just a high school diploma, says the U.S. Department of Education - more than $1,000,000 per graduate over a lifetime in the workforce.

At the same time, young adults are also among the least prepared segments to manage the risks to their health and security.

  • By graduation 85% of undergraduate students will pay for their own property and casualty insurance. This equates to 7.4 million new customers.
  • With little pre-existing loyalty to any insurance company, students represent the largest unattached pool of potential customers of any demographic.
  • 50% of college students own one or more insurance or investment products in their own name and 45% plan to purchase one or more of these products within the next year.

Direct & Internet Marketing

Our leadership team combines years of direct response and online marketing experience to create response-driven campaigns that fully integrate with all channels. We understand the challenge is not just reaching consumers, but engaging prospects and acquiring them as customers.

Although reaching prospects has never been easier than it is today, the challenge is not just reaching them, but engaging prospects with your brand and acquiring them as customers. Particularly with young adults, we seek to fully engage consumers and increase lead generation, click-through and conversion. Ultimately, we seek to harness our strategic, creative and technological depth to deliver marketing solutions that endure.

Insurance Sales and Administration

Next Generation Insurance is national insurance agency and brokerage firm. We are a single source provider for insurance companies and programs for the young adult and collegiate market, specializing in developing comprehensive marketing programs.

  • Health Insurance
  • Auto Insurance
  • Home and Renters Insurance
  • Life Insurance
  • Tuition Insurance
  • Membership Enhancement Services

Our wide-ranging knowledge of the affinity and collegiate marketplace and our insight on how to effectively reach it provides us with a distinctive advantage in developing and executing strategies for national and regional carriers.

Life-Stage Marketing

Our considerable experience in the young adult and collegiate market, combined with our actual marketing experience, provides us with a distinct advantage in creating effective insurance programs that serve educated young adults.

  • "Young adults are the fastest-growing group of uninsured" - 2006 U.S. Census and
  • 13.7 million Americans aged 19 - 29 lacks health insurance, according to the Commonwealth fund.
  • Only one third of 19-29-year-olds have health insurance