Affinity Groups

Affinity marketing is a proven method of distributing products and services to consumers. Successful affinity based insurance programs offer affinity groups unique member benefits that can attract and serve members while at the same time creating royalty income to support the organization's mission. The best affinity programs are designed to connect with consumer

  • Passions
  • Interests
  • Life-stage needs

NGI has extensive experience building successful strategic partnerships with leading affinity groups including professional associations, employers, alumni groups, lifestyle/enthusiast markets, financial institutions and Internet partners. Our depth of expertise related to the design, execution and maturing of affinity marketing programs is unparalleled. We help insurance companies who want to create greater value by building proprietary access to affinity markets and superior customers - thereby increasing the life-time value of targeted consumer segments.